Topic 1 Branding Oneself as an Artist

Improving your personal profile is not always so easy, but at the same time it is a fundamental step if you want to make art your main activity. The best part is, it’s not impossible! In the following paragraphs you will find useful information and steps on how to enhance your personal artistic profile.

Branding

  • It is about creating an artist identity and an artist’s statement.

To do so, there are some questions to answer. Who are you as an artist? Where did you come from? What is your point of view? What are you trying to say through your artwork? What does your art mean to you? How is your art unique? Answer these key questions and share more about who you are as an artist. This helps people relate to you and your art on a more personal level. It makes you memorable and it makes your art more accessible.

  • Once you have created a distinct artist identity, you will need to create a unique branding statement that will efficiently present your art. Words don’t come easily when describing works of art, their complexity, style, and the unique messages they convey. However, if you want to market yourself as an artist, you will have to express the essence of your work.

For example, if you are a landscape painter concerned with environmental issues, your brand statement may sound like this:

“Eco-friendly landscape artist. Fight for the planet with vivid colors.”

  • Branding is also creating the whole package that includes name of the brand, logo, color palette, tons of voice etc. All these brand elements need to be highly-relatable to your target audience. Now you need to incorporate these brand elements into every channel you use for promotion, such as your website, social media profiles, and business cards, so potential customers can recognize your brand at first glance.