Topic 2 Strategy vs. Tactics

The terms “strategy” and “tactics” originated as military terminology derived from Sun Tzu’s The Art of War. Since then, they’ve been adapted to fit different situations beyond just military usage, including business strategy.

A strategy is an action plan that you will take in the future to achieve a final end goal. Strategies help to define your long-term goals and how you go about achieving them.

Tactics are the individual steps and actions that will get you there. In a business context, this means the specific actions teams take to implement the initiatives outlined in the strategy.

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